Équation Humaine

The global survey, “New Wave of Advocacy,” provides compelling evidence of the shift, and identifies Advocates among consumer groups that actively support and undermine brands, causes and issues.

“In a challenging and rapidly changing business environment, companies and organizations need to engage stakeholders in new and creative ways,” said Weber Shandwick Chairman Jack Leslie. “Advocates play a significant role in meeting this need as they affect the court of public opinion at Internet speed. They forge emotional bonds and higher levels of engagement that help attract new customers, earn support for issues and causes, spread word-of-mouth, and strengthen brand loyalty.”

Source : webershandwick.com, A global public relations firm .

Traditionally the Marketing Mix has been represented by four “Ps”: Product, Price, Promotion and Place. In simple words, the product must suit the customer’s needs, the pricing structure must be in line with the company objectives, the promotion techniques used must be efficient for the target market and the distribution channels must ensure that the product will be available on the right places. […] but in order to apply them to online entities like websites or blogs we must redefine the four concepts. (Suite)

Source : dailyblogtips.com

Robert Lanquard, auteur et directeur du marketing et des recherches à l’Organisation mondiale du tourisme des Nations unies, Carmen Ciotola, vice-présidente, communications-marketing, de Tourisme Montréal, et Chris Roop, chef du marketing d’Expedia.ca, font partie des conférenciers qui traiteront des bouleversements que vit le secteur touristique à l’heure du Web dans le cadre de la Journée-conférences Infopresse sur le marketing touristique.

Source : Infopresse.com, le portail du marketing, de la publicité et des communications.

Let’s face it : we’re not exactly becoming brighter by using Google. In fact, in the traditional education sense, we’re getting stupider, at least with certain types of tasks. However, we’ve learned to do something else. We’ve learned how to use Google to get information. It sounds like an evolutionary step, a natural progression. Instead of using your brain, you’re using something else - something that works faster and easier. It will be interesting to see how this - if it keeps up, and my bet is that it will - will affect our ability to think in the future.

Source : mashable.com, Social Networking News.

Who says you can’t buy love?

Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics and TV feature writers, studios and networks are flooding bloggers with free stuff in hopes the flattered recipients will reward them with positive coverage. Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks — in the spotlight this week as they unveil their fall schedules to advertisers — have even borrowed a term from the technology industry to describe the strategy : blogola.

Source : online.wsj.com, The Wall Street Journal Online.

Hue Agence Média a été retenue comme un des trois finalistes dans la catégorie innovation du concours Stratégie de l’AMM-PCM.

Notre service de vigie de marque en ligne sera en compétition avec Eloda Protocole et leur service de vérification et de suivi en temps réel de la diffusion d‘achats publicitaires et de Sportdecision, premier média dédié au marketing et à la commandite sportive au Canada.

Source : Concoursstrategies.com, Concours Stratégies 2007 de l’AMM-PCM.

En manchette sur Infopresse.com, Le portail du marketing, de la publicité et des communications.