A redifinition of the “4ps”
Traditionally the Marketing Mix has been represented by four “Ps”: Product, Price, Promotion and Place. In simple words, the product must suit the customer’s needs, the pricing structure must be in line with the company objectives, the promotion techniques used must be efficient for the target market and the distribution channels must ensure that the product will be available on the right places. […] but in order to apply them to online entities like websites or blogs we must redefine the four concepts. (Suite)
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