Changes in advocacy
The global survey, “New Wave of Advocacy,” provides compelling evidence of the shift, and identifies Advocates among consumer groups that actively support and undermine brands, causes and issues.
“In a challenging and rapidly changing business environment, companies and organizations need to engage stakeholders in new and creative ways,” said Weber Shandwick Chairman Jack Leslie. “Advocates play a significant role in meeting this need as they affect the court of public opinion at Internet speed. They forge emotional bonds and higher levels of engagement that help attract new customers, earn support for issues and causes, spread word-of-mouth, and strengthen brand loyalty.”
Source : webershandwick.com, A global public relations firm .